Eric Glover - Founder of Rooted Growth Commerce, ecommerce operations consultant with 25+ years experience

I've run the departments I audit.

Eric Glover - I started in ecommerce at 15, working inside a $100M operation during its most aggressive growth phase, acquisitions, private label launches, and national expansion. That instinct to build, sell, and figure out the systems behind it never went away. Over 25 years, I've been inside ecommerce operations, not advising from the outside, but owning the P&L, managing teams, and building the infrastructure that companies still run on today.

  • $500M+

    Marketplace Sales Driven

  • 25+

    Years in Ecommerce

  • Owner & Operator

    Active Brand Portfolio

  • Every Major Marketplace

    End-to-End Operations

The Full Story

I've built ecommerce divisions, teams, and systems from the ground up across multiple companies, taking operations from zero to seven and eight figures. Every time, different industry, different platform mix, different problems. Same result.

I've scaled operations across Amazon, Walmart, eBay, Shopify, and dozens of other platforms and systems over the years. Managed catalogs from a few hundred SKUs to over 500,000, and led teams across catalog, warehouse, customer service, and marketing.

I've worked across every seller model and business type: 1P vendors, 3P sellers, brand owners, authorized resellers, DTC, B2B wholesale, and arbitrage. I've done the ERP implementations, the private-label launches, the wholesale-to-DTC transitions. I've built the websites, written the code, done the creative, and run the marketplace expansions. The problems look different at every level, and I've been inside all of them.

I also own and operate my own ecommerce brands. I don't just consult on this. I do it. There's a difference.

  • Operations & Scale

    Zero to eight figures across multiple companies. Catalog architecture for 500,000+ SKUs. Team builds across operations, fulfillment, marketing, and engineering. ERP implementations, repricing systems, automation, and workflow design. Full P&L ownership.

  • Creative & Production

    Photography, styling, and visual merchandising for brands across multiple categories. When we evaluate listing quality, it's from the production side, not the review side.

  • Sectors & Models

    Industrial, consumer, automotive, wholesale, specialty retail. Building supplies to fine art prints to handmade goods. 1P vendors, 3P sellers, brand owners, authorized resellers, DTC, B2B wholesale, and arbitrage. If it sells through a marketplace or wholesale channel, I've probably worked in the space.
Marketplace analytics dashboard on ultrawide monitor with consulting report and workspace

What We Do Differently

Most consultants and agencies only focus on the shiny stuff: ads, creative, brand strategy.

We also add focus on the work they skip: catalog data, listing quality, pricing structure, compliance, and the operational gaps that quietly cost you money every month.

When you work with Rooted Growth, you work with senior leadership directly. Not a junior account manager. Not a rotating team.

Beyond Consulting

We're open to fractional leadership roles, advisory positions, and equity partnerships for the right brands. If you're looking for someone to own your digital commerce function, not just advise on it, that's a conversation worth having.

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