eBay Marketplace Consulting & Audit Services
We've been selling on eBay since 1999 and have generated over $150 million on the platform. We've managed single accounts with 300,000+ listings, built and fixed massive catalogs from scratch, and achieved Top 1% seller status. Shipping templates, compliance, pricing architecture, bundling strategy, item specifics at scale. We've done all of it. When we audit your eBay account, we're not guessing. We've seen every version of every problem.
Cassini Search Optimization & Listing Quality
eBay's Cassini search engine doesn't work like Amazon's A9 or Google. Cassini weighs item specifics completion, seller performance metrics, and listing quality signals differently than any other platform.
Most sellers write titles for humans but ignore the structured data Cassini actually ranks on. We've optimized listings across catalogs of 300,000+ SKUs on a single account.
We audit your titles, item specifics, category placements, descriptions, and image quality against what's actually ranking in your categories.
Proper structure is the single biggest ranking factor on eBay, and most sellers have gaps across their entire catalog.
We find every one of them.
Seller Level Recovery & Fee Structure Optimization
Your seller level directly impacts your fees, your visibility, and your credibility. Below Standard sellers pay a 4% surcharge on every transaction. That adds up to tens of thousands annually on high-volume accounts.
Top Rated Plus sellers get 10% final value fee discounts and priority placement in search. We've achieved Top 1% seller status and taken accounts from Below Standard to Top Rated.
We audit your defect rate sources, late shipment triggers, cases closed without resolution, and return patterns.
We map exactly what's dragging your seller level down and build a recovery plan with specific timelines, not generic advice.
Promoted Listings Strategy & Competitive Analysis
eBay's advertising program has evolved. Promoted Listings Standard is cost-per-sale, but Promoted Listings Advanced is cost-per-click, and most sellers are running both without understanding which is actually driving profitable sales.
We audit your ad spend across all Promoted Listings types, identify which SKUs are overspending on clicks that don't convert, and benchmark your ad rates against category trends.
We've been operating on eBay since 1999 and have generated over $150 million on the platform. We know how pricing, shipping speed, return policy, and listing quality interact in every major category.
We find the gaps that are costing you the sale. We've built the shipping templates, compliance frameworks, and bundling strategies to fix them.
Common eBay Issues We Find
These are the 10 problems we see in almost every eBay audit.
Missing Item Specifics
The single biggest ranking factor on eBay. Required and recommended item specifics are incomplete across the catalog, killing search visibility.
Seller Level Degradation
Defect rates, late shipments, or cases closed without resolution dragging the account toward Below Standard with a 4% fee surcharge attached.
Fee Surcharges Bleeding Margin
Below Standard penalties, international fee surcharges, suboptimal store subscription tier, and promoted listing overspend adding up silently.
Weak Title Optimization
Titles written for humans but not for Cassini. Missing critical keywords, poor keyword placement, and titles that don't match search behavior in the category.
Category Placement Errors
Listings placed in wrong or suboptimal categories, missing category-specific item specifics, and losing visibility to competitors in the correct category.
Promoted Listing Overspend
Ad rates set too high for listings that would sell organically. No performance tracking by SKU. Spending on low-margin items where the ad cost eats the profit.
Stale Inventory
Listings sitting without views or sales for 30+ days. No pricing strategy for aging inventory. Storage costs accumulating on dead stock.
Broken Variations
Multi-SKU listings with incorrect variation structures, missing options, or parent-child relationships that confuse buyers and split sales history.
Return Rate Problems
High return rates impacting seller metrics. Return reasons not being analyzed for root cause. Missing opportunities to reduce returns through better listing accuracy.
Compliance & VeRO Flags
Active VeRO claims, listing policy violations, category-specific requirement gaps, and restriction warnings building toward account limitations.
eBay Audit Pricing
Every engagement starts here. One deliverable. No commitment beyond this step.
Quick Strike Audit
one-time
- Single channel focused review
- Key areas reviewed and scored
- Top 10 priority fixes ranked by business impact
- Competitive snapshot against 3 competitors
- Written report with 30-day action list
- 45-minute strategy call
Best for: fast assessment or testing how we work
eBay Marketplace Audit
one-time
- Comprehensive eBay account audit
- Every section scored by business impact
- Competitive analysis (top 3)
- 90-day prioritized roadmap
- 60-minute strategy call
- Branded PDF deliverable
- 30-day email follow-up
Best for: brands serious about fixing their eBay foundation
Multi-Channel Audit
one-time
- Three sales channels audited
- Cross-channel gap analysis
- Pricing alignment matrix
- Content consistency review
- 90-day prioritized roadmap
- Two strategy calls (60-min each)
- 60-day follow-up call
Best for: brands selling across multiple marketplaces
Your audit investment applies toward any ongoing engagement.
eBay Listing Upgrade Packs
Don't need a full audit? Start with your top-selling products.
5 Listings
one-time
- Titles optimized for Cassini
- Item specifics completed
- Category placement verified
- Image direction briefs
- Content recommendations
- Before-and-after report per listing
- Works for Amazon, eBay, Walmart, Shopify
Best for: brands starting with their top sellers
10 Listings
one-time
- Same full scope, double the listings
- Titles optimized for Cassini
- Item specifics completed
- Category placement verified
- Image direction briefs
- Content recommendations
- Before-and-after report per listing
- Priority for larger catalogs
Best for: brands with a larger catalog to prioritize
Your audit investment applies toward any ongoing engagement.
When you want the fixes run, not just found.
Ready to Fix Your eBay Marketplace?
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Faire Wholesale
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B2B Wholesale
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