Amazon Marketplace Consulting
Seller Central audits, listing optimization, Buy Box strategy, and catalog health, built for brands selling $20K+/month on Amazon.
Seller Central Operations & Listing Optimization
Amazon's A9 algorithm doesn't work like Google. It weighs relevance, conversion rate, and sales velocity, and most listings are leaving money on all three. We audit your titles, bullet points, backend keywords, image sequences, and A+ content against what's actually winning in your category.
We optimize for what the algorithm rewards without keyword stuffing that gets your listings flagged. We've tested thousands of listing variations across every major category. We know what moves the needle.
Buy Box Strategy, Pricing & PPC Restructuring
The Buy Box is where the money is. If you're not winning it, you're not making sales at scale. We audit your pricing logic, competitor positioning, fulfillment method (FBA vs. FBM), and account health metrics to find exactly why you're losing the box.
A 2% improvement in Buy Box percentage can mean six figures annually. On the PPC side, most brands are hemorrhaging cash on campaigns that never should have existed. Bloated ACoS, keywords that don't convert, campaigns cannibalizing each other. We typically find 20-30% in wasted spend that can be cut while maintaining or growing sales volume.
Catalog Data Quality & Account Health
Bad catalog data spreads like a virus. Wrong UPCs, mismatched variants, incorrect dimensions, missing required fields. These tank your rankings and trigger Amazon's enforcement systems. We audit your entire catalog structure and fix data quality issues systematically.
For brands managing thousands of SKUs, this alone can recover six figures in lost visibility.
We also monitor for suppression triggers before they happen: policy violations, complaint flags, IP issues, missing required fields. Most sellers don't know they have suppressed listings until sales disappear. We find them and fix them.
Common Amazon Issues We Find
These are the 10 problems we see in almost every Amazon audit.
Suppressed Listings
Listings buried or hidden due to policy violations, data quality issues, or account health flags. Most sellers don't know they're happening until sales disappear.
Broken Variations
Parent and child SKUs not linked correctly, or variants grouped wrong. Confusing customers and splitting your sales rank.
Poor Catalog Data
Missing UPCs, wrong dimensions, mismatched attributes. Amazon doesn't rank messy catalogs.
IPI Score Problems
Inventory Performance below 400 means Amazon restricts your shipments and charges excess fees.
Wasted Ad Spend
PPC campaigns with ACoS over 60%, bad structure, keywords that don't convert. Most brands can cut 20-30%.
Missing A+ Content
No enhanced content leaves meaningful conversion upside on the table.
Backend Keyword Gaps
Relevant keywords you should rank for but don't because the backend architecture is incomplete.
Buy Box Loss
Repricing too aggressive, wrong fulfillment method, or competitor undercutting, and you don't know why.
Compliance Flags
Account warnings and complaint ratios drifting up silently. Policy violations building toward suspension.
Weak Listing Content
Titles that don't rank, bullets that don't sell, images that don't show the product properly.
Amazon Audit Pricing
Every engagement starts here. One deliverable. No commitment beyond this step.
Quick Strike Audit
one-time
- Single channel focused review
- Key areas reviewed and scored
- Top 10 priority fixes ranked by business impact
- Competitive snapshot against 3 competitors
- Written report with 30-day action list
- 45-minute strategy call
Best for: fast assessment or testing how we work
Amazon Marketplace Audit
one-time
- Comprehensive Seller Central audit
- Every section scored by business impact
- Competitive analysis (top 3)
- 90-day prioritized roadmap
- 60-minute strategy call
- Branded PDF deliverable
- 30-day follow-up call
Best for: brands serious about fixing their Amazon foundation
Multi-Channel Audit
one-time
- Three active channels audited
- Cross-channel gap analysis
- Pricing alignment matrix
- Content consistency review
- 90-day prioritized roadmap
- Two strategy calls
- 60-day follow-up call
Best for: brands selling across multiple marketplaces
Your audit investment applies toward any ongoing engagement.
Amazon Listing Upgrade Packs
Don't need a full audit? Start with your top-selling products.
5 Listings
one-time
- Five listings optimized end-to-end
- Titles, bullets, descriptions rewritten
- Backend keywords optimized
- Image direction briefs per listing
- A+ content recommendations
- Competitive keyword analysis
- Before-and-after report per listing
Best for: brands starting with their top sellers
10 Listings
one-time
- Same full scope, double the listings
- Titles, bullets, backend keywords optimized
- Image direction briefs
- A+ content recommendations
- Before-and-after report per listing
- Priority for larger catalogs
Best for: brands with a larger catalog to prioritize
Your audit investment applies toward any ongoing engagement.
When you want the fixes run, not just found.
Ready to Fix Your Amazon Operations?
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