SHOPIFY CONSULTING

Shopify Store Audit & Optimization Services

Your Shopify store is your highest-margin channel. It's also the one most brands neglect operationally. Slow page speed, broken tracking, app bloat, weak product pages, and missing email flows are silently costing you sales every day. We audit the entire commerce experience from first click to post-purchase, and show you exactly what to fix.

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$100M+ DTC Revenue Managed
3%+ Avg Post-Audit Conversion Rate Lift
90+ Avg PageSpeed Score
30%+ Revenue from Email & SMS
Shopify Pagespeed Audit Dual Monitors and Cellphone Comparing Plumbing Site

Site Speed & Core Web Vitals Optimization

Google uses Core Web Vitals as a ranking signal. More importantly, every 100ms of load time costs you conversions. We audit your LCP, INP, CLS, and total page load times across desktop and mobile. We identify render-blocking resources, unoptimized images, lazy loading gaps, and third-party scripts that are killing your speed.

Most Shopify stores we audit have 5-10 apps they don't need - each one adding JavaScript that runs on every page load. We review every installed app for necessity, performance impact, and cost. The stores that perform best are the ones that run lean.

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Computer monitor shopwing shopify conversion optimization audit

Conversion Rate Optimization & User Experience

Traffic means nothing if your store doesn't convert. We audit the full customer journey: product page layout, Add to Cart friction, collection page navigation, checkout flow, cart abandonment triggers, trust signals, social proof placement, and mobile-specific UX issues.

We also audit your email and retention infrastructure: cart recovery flows, post-purchase sequences, email capture rate, and popup strategy. Most stores leave 20-30% of revenue on the table through missing or broken email automation alone.

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Shopify technical seo audit report rooted growth commerce

SEO Health & Technical Foundation

Organic traffic is your most profitable traffic. We audit your title tags, meta descriptions, heading structure, URL architecture, internal linking, canonical tags, structured data, sitemap, robots.txt, and indexation status. Shopify has specific SEO quirks - duplicate content from collections and tags, auto-generated canonical tags, and limited URL control - and we know how to work within those constraints.

We also audit your collection page SEO (most stores ignore this), breadcrumb structure, filter/sort functionality, and menu architecture. Your site structure determines what Google can crawl, index, and rank.

Google Merchant Center now ships AI Performance Insights - share of voice across AI Mode, AI Overviews, and Gemini, broken into shopping funnel performance, product term insights, and product attribute insights. AI shopping discoverability just went from directional concept to measurable channel. We audit your product feed structure, set up the new Conversational Attributes fields, pull baseline AI visibility reports, and benchmark your competitive share of voice before the landscape settles. Most Shopify brands haven't touched this yet - which is exactly why it's an advantage right now.

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Common Shopify Issues We Find

These are the 10 problems we see in almost every Shopify audit.

01

Slow Page Speed

Core Web Vitals failing, render-blocking scripts, unoptimized images, and third-party code dragging load times above 3 seconds. Every 100ms costs conversions.

02

App Bloat

15-20 apps installed when 5-7 would do the job. Each app adds JavaScript to every page load. Most stores have apps they installed once and forgot about.

03

Missing Meta Descriptions

Product pages and collection pages without custom meta descriptions. Shopify auto-generates them poorly. Every page without a meta description is a missed ranking opportunity.

04

No Cart Recovery Flow

No abandoned cart email sequence, or a default one-email flow that underperforms. Cart abandonment rates average 70% - every recovered cart is pure margin.

05

Poor Mobile UX

Touch targets too small, navigation difficult on mobile, checkout flow not optimized for mobile users. Over 60% of traffic is mobile on most stores.

06

Broken Structured Data

Missing or incorrect Product schema, no BreadcrumbList schema, broken Organization schema. Google can't generate rich snippets without clean structured data.

07

Weak Collection Page SEO

Collection pages with no descriptive text, no H1, and no internal linking strategy. Collection pages are some of your highest-potential ranking pages.

08

No Email Capture Strategy

No popup, no inline form, no exit intent, or a popup that fires immediately and gets dismissed. Missing the single most valuable owned marketing channel.

09

Theme Code Bloat

Custom code additions over time that were never cleaned up, unused sections loading on every page, CSS and JS files that aren't minified. Death by a thousand cuts on page speed.

10

No AI Shopping Feed Setup

Google Merchant Center now measures AI shopping visibility. New Conversational Attributes fields help Google match your products to how shoppers actually search. Most Shopify brands haven't set up the new feed fields or pulled their first AI Performance Insights report. Early movers win this one.

How Our Shopify Audit Works

Three phases. One clear outcome.

  • 1. Diagnose

    We run a full technical and operational audit of your store: Core Web Vitals testing, crawl analysis, product page review, app stack evaluation, analytics audit, email flow assessment, and customer journey mapping. We compare against benchmarks for your industry and catalog size. You get a detailed inventory of every issue ranked by revenue impact.

  • 2. Stabilize

    We fix the revenue leaks first. App bloat gets cut. Images get optimized. Broken tracking gets fixed. Cart recovery flows get built or repaired. Mobile UX issues get documented with specific fixes. Stabilize means your store stops losing money to technical problems before we start optimizing for growth.

  • 3. Scale

    With the foundation solid, we build the growth playbook: SEO content strategy for collection pages, email automation expansion, product page conversion optimization, A/B testing recommendations, and analytics audit and tracking recommendations. We brief your team on how to run your Shopify store like a performance channel, not just a storefront.

Shopify Audit Pricing

Every engagement starts here. One deliverable. No commitment beyond this step.

Quick Strike Audit

$497

one-time

  • Focused external review of your Shopify presence
  • Top 10 priority fixes ranked by business impact
  • Competitive snapshot against 3 direct competitors
  • Branded PDF report
  • 45-minute strategy call

Best for: fast assessment or testing how we work

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MOST POPULAR

Shopify Store Audit

$1,497

one-time

  • Comprehensive store audit
  • Core Web Vitals analysis with fix recommendations
  • SEO opportunity list with estimated traffic impact
  • App stack review with cut/keep recommendations
  • Conversion funnel analysis
  • 90-day prioritized roadmap
  • 60-minute strategy session
  • 30-day email follow-up

Best for: brands serious about fixing their Shopify foundation

Multi-Channel Audit

$3,997

one-time

  • Three active channels audited
  • Cross-channel gap analysis
  • Pricing alignment matrix
  • Channel expansion roadmap
  • 90-minute deep-dive session
  • 60-day email support

Best for: brands selling across multiple marketplaces

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Your audit investment applies toward any ongoing engagement.

Shopify Product Page Optimization Packs

Don't need a full audit? Start with your top-selling products.

5 Listings

$1,249

one-time

  • Conversion-focused product descriptions
  • SEO title and meta optimization
  • Image direction briefs
  • Structured data recommendations
  • Before-and-after report per page
  • Works for Shopify, Amazon, eBay, Walmart

Best for: brands starting with their top sellers

BEST VALUE

10 Listings

$1,997

one-time

  • Same full scope, double the pages
  • Conversion-focused product descriptions
  • SEO title and meta optimization
  • Image direction briefs
  • Structured data recommendations
  • Before-and-after report per page
  • Priority for larger catalogs

Best for: brands with a larger catalog to prioritize

Add to Cart

Your audit investment applies toward any ongoing engagement.

When you want the fixes run, not just found.

An audit tells you what to fix. A retainer means we fix it, and keep it fixed. Monthly retainers start at $5,000/month, scoped to your Shopify store - site speed monitoring, SEO optimization, conversion testing, email flow management, analytics reporting, new product launches, and strategy calls. We figure out what you actually need and build around that.

Every retainer starts with an audit so we both know what we're working with.

Let's Talk About What You Need

Frequently Asked Questions About Shopify Audits

How much does a Shopify audit cost?

Quick Strike is $497 for a focused external review with your top 10 priority fixes and a strategy call. Store Audit is $1,497 for a comprehensive Shopify audit with Core Web Vitals analysis, SEO health check, conversion funnel review, app stack evaluation, and a 90-day roadmap. Multi-Channel is $3,997 if you also sell on marketplaces and need the cross-channel picture. Your audit investment applies as a credit toward any ongoing work.

Can you help migrate to Shopify?

We can audit your current platform and assess migration readiness, but full platform migration is a separate engagement. We've worked with stores migrating from WooCommerce, BigCommerce, Magento, Wordpress, and custom platforms. The audit helps you understand what to prioritize during migration - URL redirects, SEO preservation, data integrity, and feature parity.

Will the audit slow down my site?

No. The audit is entirely non-invasive. We review your store using external tools, your Shopify admin access, and your analytics data. We don't install apps, inject code, or modify anything during the audit. Implementation happens after you review our findings and decide what to act on.

Do you work with custom themes or just Dawn?

We audit any Shopify theme - Dawn, Prestige, Impact, Refresh, custom builds, or legacy themes. Our recommendations are focused on performance, SEO, and conversion regardless of theme. That said, if your theme is the problem (and sometimes it is), we'll tell you that directly and recommend alternatives.

How long does a Shopify audit take?

Quick Strike: 3-5 business days. Store Audit: 5-7 business days. Multi-Channel: 7-10 business days. Timeline depends on catalog size and store complexity. We confirm your timeline at purchase.

What if I also sell on Amazon and eBay?

Most of our clients have multiple channels. Your Shopify store is your DTC channel - highest margin, most control. We audit it independently because the optimization levers are completely different from marketplaces. If you need marketplace audits too, the Multi-Channel Audit ($3997) covers everything, or you can add individual channel audits separately.

Ready to Fix Your Shopify Store?

Start with an audit. It's the lowest-risk way to see how we work and what we find.

Just a real look at what's slowing your store down, what's killing conversions, and what to fix first.

Start With a Shopify AuditBook a Free Call

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