B2B WHOLESALE CONSULTING

B2B Wholesale Ecommerce Consulting & Strategy

Most B2B wholesale operations are still running on manual processes, paper catalogs, and pricing spreadsheets that don't talk to each other. We've managed 200,000+ SKU catalogs across 10+ wholesale and marketplace platforms and know what efficient B2B infrastructure looks like and what's costing you time, orders, and margin when it's not there.

Start With an Audit Book a Free Consult
200K+ SKU Catalogs Managed
10+ B2B & Wholesale Platforms
25+ Years in Commerce
B2B + DTC Omnichannel Operations
Computer monitor displaying a b2b irrigation product catalog on a desk with a notebook and pen.

B2B Platform Performance & Digital Catalog Strategy

Whether you're on MarketTime, FashionGo, NuOrder, Handshake, or running your own wholesale portal, the platform needs to work for your buyers and your team.

We audit listing quality, catalog completeness, order flow, search and navigation, and buyer experience across your entire B2B operation.

If you're still running paper catalogs, we assess your digital readiness: what data needs to be migrated, how images need to be reformatted, what attribute mapping looks like, and what the realistic timeline is to get your catalog online. Most brands underestimate this transition, we make sure it's scoped correctly from the start.

Book a Consult →
Laptop displaying Wholesale platform data flows with system integrations checklists

Wholesale Pricing Architecture & System Integration

B2B pricing is exponentially more complex than DTC. Wholesale tiers, volume breaks, customer-specific rates, MAP compliance, cross-channel pricing consistency, and margin analysis by product line, all of it needs to be structured in a system, not scattered across spreadsheets.

We also assess how your data moves (or doesn't) between your B2B platform, inventory system, ERP, and warehouse. We identify where manual bottlenecks, data entry duplication, and sync errors are compounding and what the fix looks like. If your systems don't talk to each other, your team is spending hours on work that should be automated.

Book a Consult →
Tablet and smartphone displaying omnichannel ecommerce with needlepoint pillows.

Sales Rep Tools & Omnichannel Commerce

Your reps are the frontline of your wholesale business. They need digital tools that work: mobile ordering capabilities, real-time inventory visibility, customer-specific pricing access, order history, and reorder functionality. If they're still taking orders on paper or using disconnected systems, you're losing speed and accuracy on every transaction.

We also audit how your B2B operation connects to (or conflicts with) your DTC, Amazon, and marketplace channels. Inventory allocation, pricing consistency, and data flow across channels need to be coordinated - not siloed. Brands that get omnichannel right grow faster than those treating each channel independently.

Book a Consult →

Common B2B Ecommerce Issues We Find

These are the 10 problems we see in almost every B2B wholesale audit.

01

Paper Catalog Dependency

Still relying on printed catalogs, PDF line sheets, or manual price lists. Digital buyers expect self-service ordering and real-time availability.

02

No Digital Line Sheet

Product data scattered across spreadsheets, PDFs, and emails. No centralized digital catalog that buyers can browse, search, and order from.

03

Pricing Architecture Gaps

Wholesale tiers stored in spreadsheets, customer-specific pricing not systematized, volume breaks calculated manually. Margin erosion nobody's tracking.

04

ERP Disconnect

Order data not flowing from wholesale platform to ERP. Manual re-entry of orders, inventory not syncing, invoicing errors compounding at scale.

05

Manual Order Processing

Orders coming in via email, phone, fax, and portal - all processed differently. No unified workflow. Errors and delays on every order.

06

No Online B2B Storefront

Buyers have no way to browse products, check availability, and place orders online. You're forcing phone and email ordering in 2026.

07

Inconsistent Product Data

Different product information on different channels. SKUs that don't match, images that don't align, descriptions that contradict each other.

08

Minimum Order Confusion

MOQs not clearly communicated, not enforced by the platform, or set at levels that exclude valuable small retailers.

09

Poor Wholesale Portal UX

Buyer portal is slow, hard to navigate, doesn't work on mobile, or requires too many clicks to place a reorder. Friction kills repeat business.

10

No Rep-Facing Tools

Sales reps operating without digital ordering tools, real-time inventory access, or customer-specific pricing at their fingertips. Losing deals to faster competitors.

How Our B2B Wholesale Audit Works

Three phases. One clear outcome.

  • 1. Diagnose

    We audit your entire B2B digital commerce operation: platform performance, catalog completeness, pricing architecture, ERP and system integrations, order management workflow, rep tools, and omnichannel coordination. We map how data flows between systems and where the bottlenecks live. You get a detailed inventory of every operational gap ranked by impact.

  • 2. Stabilize

    We fix the operational leaks first. Data entry duplication gets eliminated. Pricing gets systematized. Platform configurations get corrected. Order flow gaps get documented with specific solutions. If you're mid-transition from paper to digital, we stabilize the migration plan and scope. Stabilize means your team stops losing hours to manual workarounds.

  • 3. Scale

    With the foundation solid, we build the growth infrastructure: digital catalog launch or expansion plan, ERP integration roadmap, rep tool deployment, omnichannel inventory strategy, new buyer acquisition approach, and quarterly review cadences. We brief your team on how to run B2B ecommerce as a scalable operation, not a side project.

B2B Wholesale Audit Pricing

Every engagement starts here. One deliverable. No commitment beyond this step.

Quick Strike Audit

$497

one-time

  • Focused external review of your B2B operation
  • Top 10 priority fixes ranked by business impact
  • Competitive snapshot against 3 direct competitors
  • Branded PDF report
  • 30 minute strategy call

Best for: fast assessment or testing how we work

Start This Audit
MOST POPULAR

B2B Wholesale Ecommerce Audit

$1,497

one-time

  • Comprehensive B2B platform audit
  • Digital catalog assessment
  • Pricing architecture review
  • ERP and system integration gap analysis
  • Order management workflow audit
  • Rep and sales tool evaluation
  • Omnichannel readiness report
  • 90-day prioritized roadmap
  • 60-minute strategy session
  • 30-day email follow-up

Best for: brands ready to modernize their wholesale operations

Multi-Channel Audit

$3,997

one-time

  • Three active channels audited
  • Cross-channel gap analysis
  • Pricing alignment matrix
  • Channel expansion roadmap
  • 90-minute deep-dive session
  • 60-day email support

Best for: brands selling across multiple marketplaces

Start This Audit

Your audit investment applies toward any ongoing engagement.

B2B Catalog Optimization Packs

Don't need a full audit? Start with your top-selling products.

5 Listings

$1,249

one-time

  • Product data optimized for wholesale buyers
  • Descriptions rewritten for B2B
  • Image direction briefs
  • Pricing structure review per product
  • Before-and-after report per product
  • Works across MarketTime, FashionGo, Faire, Shopify

Best for: brands starting with their top sellers

BEST VALUE

10 Listings

$1,997

one-time

  • Same full scope, double the products
  • Product data optimized for wholesale buyers
  • Descriptions rewritten for B2B
  • Image direction briefs
  • Pricing structure review per product
  • Before-and-after report per product
  • Priority for larger catalogs

Best for: brands with a larger catalog to prioritize

Add to Cart

Your audit investment applies toward any ongoing engagement.

When you want the fixes run, not just found.

An audit tells you what to fix. A retainer means we fix it, and keep it fixed. We consult on platform selection, pricing architecture, digital catalog strategy, rep tool evaluation, and omnichannel coordination. We've managed wholesale operations across 10+ platforms with catalogs of 200,000+ SKUs, we know what works at scale and what breaks.

Monthly retainers start at $5,000/month, scoped to your B2B operations. Every retainer starts with an audit so we both know what we're working with.

Let's Talk About What You Need

Frequently Asked Questions About B2B Wholesale Audits

How much does a B2B ecommerce audit cost?

Quick Strike is $497 for a focused external review with your top 10 priority fixes and a strategy call. B2B Wholesale Ecommerce Audit is $1,497 for a comprehensive audit covering platform performance, digital catalog assessment, pricing architecture, ERP integration gaps, order management workflow, and a 90-day roadmap. Multi-Channel is $3,997 if you also sell DTC or on marketplaces and need the cross-channel picture. Your audit investment applies as a credit toward any ongoing work.

How do I transition from paper catalogs to digital wholesale?

It starts with a data audit: what product information you have, what format it's in, and what's missing. Then we build the catalog structure - hierarchy, attributes, images, pricing tiers - and map it to your chosen platform. The transition typically takes 30-90 days depending on catalog size and data quality. We've done this for brands with 500,000+ SKUs. The biggest mistake is trying to digitize everything at once instead of starting with your top-selling lines.

What B2B platforms do you work with?

MarketTime, FashionGo, NuOrder, Handshake, Shopify B2B, BigCommerce, Magento, WooCommerce, and custom or proprietary wholesale systems like DDI. We've worked across 10+ platforms over 25 years. We're not tied to one, we assess your business needs and recommend what fits. Sometimes the answer is enhancing what you have instead of migrating.

Can you help connect my ERP to my wholesale platform?

Yes. ERP integration is one of the highest-impact fixes we make. We map your current data flows, identify where manual re-entry is happening, and either configure native integrations or recommend middleware solutions (like Celigo, Jitterbit, or custom API connections). The goal is automated order flow from placement to fulfillment with no manual touchpoints.

How long does a B2B audit take?

Quick Strike: 3-5 business days. B2B Wholesale Ecommerce Audit: 5-7 business days. Multi-Channel: 7-10 business days. Complex multi-system audits with ERP integration mapping may take 7-10 business days.

Do you work with brands that also sell DTC?

Most of our B2B clients also sell DTC. The challenge is managing both without creating conflicts - pricing inconsistencies, inventory allocation issues, brand dilution, and channel cannibalization. We audit omnichannel readiness as part of every B2B engagement and help you build systems that serve wholesale and DTC buyers without operational chaos.

Ready to Modernize Your Wholesale Operations?

Start with an audit. It's the lowest-risk way to see how we work and what we find.

Just a real look at your B2B ecommerce infrastructure and a clear plan to stop losing efficiency, orders, and margin to manual processes.

Start With a B2B AuditBook a Free Call

We Also Consult On

  • Amazon Marketplace

    Seller Central audits, listing optimization, Buy Box strategy, PPC restructuring, and catalog health.

    View Amazon Services 
  • Shopify admin dashboard showing store analytics, orders, and product management interface

    Shopify Store Audit

    Site speed, Core Web Vitals, SEO health, conversion rate optimization, and app performance.

    View Shopify Services 
  • eBay Seller Hub dashboard showing listing performance metrics and sales analytics

    eBay Marketplace

    Cassini optimization, seller level recovery, item specifics audits, and fee structure analysis.

    View eBay Services 
  • Walmart Seller Center dashboard showing product listings and marketplace performance data

    Walmart Marketplace

    Listing Quality Score, Featured Offer strategy, WFS enrollment, and price parity compliance.

    View Walmart Services 
  • Faire wholesale marketplace brand portal showing retailer orders and product catalog management

    Faire Wholesale

    Listing quality, wholesale pricing strategy, Faire Direct optimization, and retailer relationships.

    View Faire Services