Amazon Marketplace Audit

What You Get

A comprehensive audit of your entire Amazon Seller Central (or Vendor Central) operation. Every dimension scored. Every issue documented. A prioritized 90-day roadmap with each finding rated by business impact.

This is not a surface-level review. We pull your account data (listings, PPC campaigns, backend keyword architecture, account health metrics, sales data, traffic sources) and compare against your top 3 competitors. You get a detailed inventory of what's broken, what's costing you money, and what's been silently suppressed.

What We Audit

• Listing Quality: Representative sample of your catalog audited in detail (top sellers, underperformers, and cross-section), plus systematic data analysis to identify patterns across your full catalog. Titles, bullet points, descriptions, A+ content, image sequences scored against what's actually winning in your category.
• Backend Keywords: Search term coverage, indexing gaps, keyword cannibalization across your own catalog.
• PPC Performance: Campaign structure, ACoS/TACoS trends, wasted spend, keyword harvesting gaps, Sponsored Brand and Sponsored Display usage.
• Account Health: Policy violations, suppressed listings, stranded inventory, voice of customer issues, intellectual property flags.
• Buy Box Performance: Win rate, pricing logic, fulfillment method impact, competitor mapping.
• Catalog Architecture: Variation structure, parent-child logic, duplicate ASINs, catalog merge issues.
• Inventory & Fulfillment: FBA vs. FBM analysis, IPI score, restock limits, stranded inventory, removal orders.
• Pricing Strategy: MAP compliance, competitive price position, automated repricing logic, coupon/promotion usage.
• Compliance Standing: Active flags, IP complaints, listing restrictions, policy warnings.

What's Included

• Executive summary: a one-page, stakeholder-ready overview of findings and recommended action
• Branded PDF audit report with scored sections across all audit areas
• Account health scorecard: a visual dashboard of your account's current standing
• Each finding rated by business impact (high, medium, low) with action priority
• Competitive analysis: your top 3 competitors benchmarked across key performance areas
• 90-day prioritized roadmap with priority matrix (impact vs. effort for every recommendation)
• 60-minute strategy call to walk through findings and answer questions
• 30-day follow-up call to review your progress

Delivery

5 to 7 business days. Enterprise catalogs (10,000+ SKUs) should contact us for custom scoping. Timeline confirmed at purchase.

Your Investment Applies Forward

100% of your Channel Audit investment applies as a credit toward a Multi-Channel Audit or any ongoing engagement.