eBay Marketplace Audit

What You Get

A comprehensive audit of your entire eBay marketplace operation. Every dimension scored. Every issue documented. A prioritized 90-day roadmap built around what's actually costing you money, from fee surcharges to listing suppression to seller level degradation.

We've audited eBay catalogs of 85,000+ listings. We recovered $92K in annual fee savings for one client by fixing seller metrics alone. We know where the money leaks on eBay, and most of them are invisible until someone actually looks.

What We Audit

• Seller Level & Metrics: Current standing (Below Standard / Above Standard / Top Rated / Top Rated Plus), defect rate trend, transaction defect sources, late shipment rate, cases closed without resolution.
• Listing Quality: Titles optimized for Cassini, item specifics completeness, category placement accuracy, description quality, image standards, mobile rendering.
• Item Specifics: The single biggest ranking factor on eBay. We audit required and recommended item specifics across a representative sample of your catalog and identify systematic gaps.
• Fee Structure: Final value fees, promoted listing costs, international fee surcharges, Below Standard surcharges (4% penalty), store subscription optimization.
• Catalog Data Quality: Product identifiers (UPC/EAN/MPN), condition descriptions, item specifics consistency, variation structure, duplicate listings.
• Pricing & Competitive Position: Price competitiveness, Best Offer strategy, volume pricing, promotional usage, competitor pricing analysis.
• Promoted Listings: Ad rate efficiency, ROI by listing, overspend identification, trending rate benchmarks.
• Return & Defect Analysis: Return reasons, defect sources, cases filed, resolution patterns, and how they're impacting your seller level.
• Compliance & Policy: Active restrictions, VeRO claims, listing violations, category-specific requirements.

What's Included

• Executive summary: a one-page, stakeholder-ready overview of findings and recommended action
• Branded PDF audit report with scored sections across all audit areas
• Account health scorecard: a visual dashboard of your account's current standing
• Each finding rated by business impact (high, medium, low) with action priority
• Fee impact analysis with estimated annual savings
• Competitive analysis: your top 3 competitors benchmarked in your categories
• 90-day prioritized roadmap with priority matrix (impact vs. effort for every recommendation)
• 60-minute strategy call to walk through findings and answer questions
• 30-day follow-up call to review your progress

Delivery

5 to 7 business days. Enterprise catalogs (10,000+ SKUs) should contact us for custom scoping. Timeline confirmed at purchase.

Your Investment Applies Forward

100% of your Channel Audit investment applies as a credit toward a Multi-Channel Audit or any ongoing engagement.