Faire Wholesale Audit

What You Get

A comprehensive audit of your Faire marketplace operation. Faire is one of the fastest-growing wholesale platforms, but most brands treat it like an afterthought. Poor listing quality, pricing that doesn't account for wholesale margins, slow fulfillment, and missed Faire Direct opportunities are costing you orders every week.

What We Audit

• Listing Quality: Product titles, descriptions, imagery, lifestyle photos, variant presentation, collection organization.
• Pricing Strategy: Wholesale margin analysis, minimum order optimization, volume pricing tiers, comparison to DTC pricing (and whether it conflicts).
• Faire Direct: Enrollment status and optimization. Faire Direct means 0% commission on orders from your existing customers. If you're not using it, you're leaving money on the table.
• Fulfillment Performance: Ship time metrics, packaging quality, tracking compliance, return handling.
• Pricing Architecture: Wholesale vs. retail pricing, MAP compliance, volume discount structures.
• Brand Presentation: Storefront design, brand story, category presence, seasonal merchandising.
• Retailer Relationship Signals: Reorder rates, retailer reviews, new retailer acquisition patterns.
• Competitive Positioning: How your products compare to top sellers in your Faire categories.

What's Included

• Executive summary: a one-page, stakeholder-ready overview of findings and recommended action
• Branded PDF audit report with scored sections across all audit areas
• Channel health scorecard: a visual dashboard of your Faire performance metrics
• Each finding rated by business impact (high, medium, low) with action priority
• Pricing architecture analysis (wholesale vs. DTC margin mapping)
• Faire Direct optimization plan
• Competitive analysis: your top 3 competitors benchmarked in your categories
• 90-day prioritized roadmap with priority matrix (impact vs. effort for every recommendation)
• 60-minute strategy call to walk through findings and answer questions
• 30-day follow-up call to review your progress

Delivery

5 to 7 business days. Timeline confirmed at purchase.

Your Investment Applies Forward

100% of your Channel Audit investment applies as a credit toward a Multi-Channel Audit or any ongoing engagement.