Walmart Marketplace Audit

What You Get

A comprehensive audit of your Walmart Seller Center operation. Walmart's marketplace runs on different rules than Amazon or eBay. Listing Quality Score, Featured Offer algorithms, price parity enforcement, SQEP compliance, and WFS logistics all work differently. We audit within Walmart's specific systems and score every dimension against what actually wins on this platform.

What We Audit

• Listing Quality Score: Content score, offer score, reviews & ratings score, and the specific factors dragging each one down across your catalog.
• Featured Offer Performance: Win rate, pricing logic, fulfillment method impact (WFS vs. seller-fulfilled), shipping speed, competitor pricing gaps.
• Content Quality: Product names (Walmart has strict title formatting), descriptions, key features, rich media content, shelf and search page rendering.
• Catalog Data: Product type accuracy, attribute completeness, variant structure, UPC/GTIN compliance, duplicate detection.
• Price Parity: We cross-reference your pricing across Amazon, Shopify, and other channels to identify parity violations that could suppress your listings.
• WFS (Walmart Fulfillment Services): Enrollment status, eligible SKUs, fee analysis, inventory health, performance metrics.
• Pro Seller Badge: Current eligibility status, metrics gap analysis, and what you need to qualify or maintain the badge.
• Advertising Performance: Walmart Connect campaign structure, keyword targeting, bid efficiency, ROAS analysis.
• Compliance & Policy: Account health score, policy warnings, listing restrictions, return rate issues.

What's Included

• Executive summary: a one-page, stakeholder-ready overview of findings and recommended action
• Branded PDF audit report with scored sections across all audit areas
• Account health scorecard: a visual dashboard of your account's current standing
• Each finding rated by business impact (high, medium, low) with action priority
• Listing Quality Score analysis across a representative sample of your catalog
• Cross-channel price parity analysis
• Competitive analysis: your top 3 competitors benchmarked in your categories
• 90-day prioritized roadmap with priority matrix (impact vs. effort for every recommendation)
• 60-minute strategy call to walk through findings and answer questions
• 30-day follow-up call to review your progress

Delivery

5 to 7 business days. Enterprise catalogs (10,000+ SKUs) should contact us for custom scoping. Timeline confirmed at purchase.

Your Investment Applies Forward

100% of your Channel Audit investment applies as a credit toward a Multi-Channel Audit or any ongoing engagement.